This guide is designed to help small business owners in Randolph County, Indiana, develop an effective advertising strategy. From local promotions to digital outreach, these tips and resources will help you grow your visibility and reach new customers.
1. Start with a Strong Foundation
- Define your brand identity—know your logo, voice, and core message.
- Identify your target audience: age, location, needs, and buying habits.
- Set clear goals: brand awareness, sales, lead generation, or engagement.
2. Local Advertising Opportunities
- Partner with Randolph County United for business spotlights and event exposure.
- Advertise in The News-Gazette, Star 98.3 Radio, and Winchester Community Channel.
- Use flyers, bulletin boards, and sponsorships at local schools or events.
3. Digital Marketing Essentials
- Create a Google Business Profile and regularly post updates, hours, and photos.
- Set up a Facebook Page and/or Instagram for consistent content and engagement.
- Consider boosted Facebook ads or Google Ads with geo-targeting options.
4. Email Marketing & Direct Communication
- Build an email list with customer permission via sign-ups or receipts.
- Use Mailchimp, Constant Contact, or Flodesk for newsletters and promotions.
- Share sales, events, and stories that matter to your customers.
5. Leverage Local Resources
- Randolph County United: Marketing support, ribbon cuttings, and more.
- East Central Indiana Small Business Development Center (ISBDC): isbdc.org
- Local colleges or high school marketing students for internships or projects.
6. Collaborate & Cross-Promote
- Team up with nearby businesses for giveaways, bundle deals, or community events.
- Sponsor events like Now and Then Days or participate in Small Business Saturday.
- Use hashtags like #RandolphCountyIN or tag local groups to expand reach.
7. Track What Works
- Use Facebook and Google Insights to track engagement and reach.
- Ask customers how they heard about you and adjust your strategy accordingly.
- Keep a simple spreadsheet of ad dates, platforms, cost, and results.
8. Bonus Ideas & Tools
- Canva.com for easy, professional-looking graphics and posts.
- Buffer or Meta Business Suite for post scheduling and analytics.
- Alignable and LinkedIn for professional networking and referrals.
For more information, visit the ISBDC website.